剁手党福利：购物节不只有双11，年末各大促销日盘点

Black Friday (11/24)
黑色星期五（11月24日）

Black Friday is the day following Thanksgiving Day in the United States. Since 1952, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early and offer promotional sales. Some websites offer information about day-after-Thanksgiving specials up to a month in advance.
黑色星期五是美国感恩节过后的第一天。自1952年以来，黑色星期五一直被视为美国圣诞购物季的开端，大部分零售巨头都会在这一天早早开门，推出促销活动。一些网站最早会提前一个月公布黑色星期五当天的特价信息。

Cyber Monday (11/27)
网络星期一（11月27日）

如果说黑色星期五是美国零售业一年中的最高峰的话，那么“网络星期一”就是全美一年中最火爆的网购日了。

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The deals on Cyber Monday are online only and generally offered by smaller retailers that cannot compete with the big retailers.
网络星期一是一个营销术语，指的是美国感恩节假期后的第一个星期一。市场营销公司发明这种说法以鼓励人们网购。网络星期一的交易均发生在线上，一般都是由规模较小的零售商提供服务。他们无法与大型零售商相竞争。

In 2016, according to Adobe Digital Insights, Cyber Monday hit a new record with $3.45 billion, and it's the first time that online sales in one single day surpass $3 billion in US history. The numbers are up 12.1% from a year earlier.
据Adobe数字营销观察称，2016年网络星期一的成交额创下了34.5亿美元（约合人民币229亿美元）的新纪录，这是美国有史以来单日线上销售额首次突破30亿美元。这一数字与上年相比上涨12.1%。