Bait-and-Switch Award: Microsoft Surface

When commercials for the Microsoft Surface started airing, viewers were enthralled by the device's Touch Cover.

One would assume that if Microsoft was putting the Touch Cover into its Surface commercials, it would come with the Surface, right? Wrong. Turns out the Touch Cover is a separate purchase, and shoppers would have to invest an additional $119 for the accessory.

9.“诱饵调包”奖：微软Surface平板电脑

当微软Surface平板电脑的广告开始播出时，这款电脑的Touch Cover键盘保护罩吸引了观众的眼球。

有人也许会认为，如果微软把Touch Cover放在Surface平板电脑的广告里，那么Touch Cover会和Surface一起出售，对吗？错了。Touch Cover需要单独购买，另外再加119美元才能得到。