中国网站品牌栏目（频道）
逛商场的时候会觉得挂在货架上的衣服每一件都很好看，可是穿在身上一看，又好像不是那么回事。你知道吗，这其实就是衣服的hanger appeal（衣架魅力）。
Hanger appeal refers to the attractiveness of a garment when viewed on a hanger (rather than being worn). A garment has hanger appeal if it looks good "on the rack" and would entice someone to look more closely, and perhaps try it on and buy it.
“衣架魅力”指一件衣服挂在衣架上（而不是穿在身上）时候展现出来的吸引力。一件衣服如果有“衣架魅力”，就会吸引人们走近细看，可能还会试穿，然后买回家。
For example:
Girl, these tops don't have hanger appeal. They don't look good 'til you put them on.
姑娘，这些上衣挂在那里没觉得好看。你穿在身上以后才觉出好看来。
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（中国日报网英语点津 Helen ）
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