SoLoMo represents the collision of social, local and mobile media. It is unique to the mobile dev ice.

SoLoMo是社交、本地及移动媒体相互结合的体现，译为“社交本地移动”，是移动设备所独具的一个功能。

Today 42% of 18-34 year olds connect or enjoy sharing their purchases on the Internet. Social media, local search and mobile search all collide in today’s online world to provide an ultimate user experience. For example, a user may start their search locally by searching for a business on the web with Google local, then continue it on the social sphere by following the social networking page and “liking” the business and finally finish their purchase on mobile by calling or booking with the business. This combination of social media, local and mobile search is called SoLoMo.

如今，18岁到34岁的人中有42%的人愿意在网上分享他们的购物体验。社交媒体，本地搜索以及移动搜索在网络世界里互相结合，并提供最终的用户体验。比如，一个用户会先在谷歌本地搜索中搜寻本地的商家信息，然后在社交网络中跟进搜索，关注商家的社交网页，在那里选择“喜欢”该商家的信息，并最终电话咨询或者预订商家的服务以完成整个消费过程。这种社交媒体、本地及移动搜索的结合体就被称作SoLoMo（社交本地移动）。

相关阅读

网络口碑 word of mouse

社交控 FOMO

万维网演变为“分裂网”

（中国日报网英语点津 实习生 沈清，编辑 Helen）

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