中国网站品牌栏目（频道）
After 20 years of success, reform is a hard sell.
My comments:
Put in another way, after 20 years of success, it’s hard to sell reform – convince everyone how important it is to make changes.
“Sell” is usually known as a verb. Here, “sell” is a noun, that’s all (the problem there is).
Colloquial English sometimes gets foreigners confused and worked up, but often it’s much ado. This is why young students are encouraged to go abroad to study English, so that they just hear what native speakers have to say and follow suit without thinking too much, without questioning everything, without being bothered so much with grammar and all the rules in the textbook.
Anyways, a hard sell is just something that’s hard to sell.
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本文仅代表作者本人观点，与本网立场无关。欢迎大家讨论学术问题，尊重他人，禁止人身攻击和发布一切违反国家现行法律法规的内容。
About the author:
Zhang Xin（张欣） has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.
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