2015年最畅销的商业书籍

6. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
盖伊•川崎《开始的艺术2.0：对开始做某事历经考验的指导》

Silicon Valley's top business and marketing guru provides practical step-by-step advice for founding and growing a successful tech startup.
川崎这名硅谷顶级商业与营销大师建立并发展了一家成功的科技新兴公司，他在此书中提供了循序渐进、可执行的步骤。

"It's much easier to do things right from the start than to fix them later. At this stage, you are forming the DNA of your startup, and this genetic code is permanent. By paying attention to a few important issues, you can build the right foundation and free yourself to concentrate on the big challenges."
“比起事后再修补，从最初便把事情做对更简单。在这一阶段呢，你正在构建新兴公司的DNA（核心），而这一基因序列则是永定的。你可以通过关注一些重要问题，来组件合适的基金会，任自己将精力放在大挑战上。”

7. Team Genius: The New Science of High-Performing Organizations by Rich Karlgaard and Michael S. Malone
瑞奇·卡加德和迈克尔·S·马隆《团队天才：机构高性能的新科学》

The latest scientific research on team behavior reveals that conventional wisdom about teamwork is wishful thinking. This book provides a blueprint for using that research to create more effective teams.
关于团队表现的最新科学实验发现，团队合作的传统智慧是理想思维。这本书提供蓝图来利用这则研究，创造出更有效率的团队。

"Teams are not strictly practical responses to immediate challenges and situations. Teams are at the heart of what it means to be human. Put another way, as human beings, we must form teams. It is encoded in our DNA. It has proved to be the critical factor in the rise of civilization. The human drive to form teams is also a survival mechanism for individuals. The archeological evidence suggests that even the earliest hominids always grouped together to live and hunt."
“从严格意义上讲，团队对实时挑战与情况并没有实用的反应。团队是人类意义的核心。换句话说，我们人类必须组成团队。这被编码至我们的DNA中，并已证明是文明崛起阶段的重要因素。人类组建团队的动力也是个体存活的机制。有考古证据表明，甚至最早的远古人类也总是聚成一群生活打猎。”

8. The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
鲍伯·柏格和约翰·大卫·曼《做一个积极的付出者：关于强大商业想法的小故事（扩充版）》

Changing your focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns.
把你的关注点从获取转为给予（先考虑他人利益，并不断给他人增添价值），这终将给你意想不到的回报。

"Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and goodwill you'll find. Ultimately, the world treats you more or less the way you expect to be treated."
“去寻找冲突，你将发现它。去寻找给你优势的人儿，这些人通常乐意。把这个世界看成弱肉强食的地方，你便总觉得自己将会成为刀俎上的鱼肉，任比你强大的人宰割。去发现人们身上最美的点，你会惊奇于自己在他人身上找到的才能、智慧、共鸣和友善。最终这个世界或多或少会以你想要被对待的方式对待你。”

9. The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy by Lewis Howes
路易斯·霍威《伟大一派：活得更风光、爱得更深沉、积蓄大笔资产的现实指引》

You can discover your own purpose in life and build effective strategies for achieving it by understanding how other exceptional people have done so in their own lives.
你能找到生活中自己的目标，并在了解其他卓越之人是如何达成目标后，为实现它而构建有效的策略。

"A vision is the most important step to getting anywhere and achieving anything you want in any area of life. But we also have to be clear about what a vision is. A vision is not just a dream. A powerful vision emerges when we couple our dreams with a clear set of goals. Without both, we are apt to wander in a clueless and purposeless fog, because a dream without goals is just a fantasy. And fantasies are the bad kind of visions--the hallucinogenic kind, not the real kind."
“远见极为重要，它让你能到达任何地位，并取得生活领域中你想要的任何事物。不过我们也得清楚明白什么是远见。远见不只是梦想。当我们给梦想制定一系列明确的目标时，我们便有了强有力的远见。如果梦与目标兼缺失，我们便会在迷雾中漫无目的、毫无头绪地瞎逛，因为梦游目标的梦只是幻想。而幻想则是不良的远见，他让你迷幻并非真实。”

10. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
阿丽安娜·哈芬顿《蓬勃发展: 重新定义成功及打造幸福、 智慧、 缤纷生活的第三标准》

The unrelenting pursuit of success is a trap unless you consciously decide to slow down, create cherished memories, and pursue lifelong passions.
唯有你有意识地放慢脚步、制造珍惜回忆、追求那毕生的热情，你才能绕开对成功不懈追求的这个陷阱。

"If we let it, technology can also add a lot of noise and distraction that gets in the way of our most fundamental creative capabilities--instead of freeing us, it can consume us. What we're beginning to recognize now is that success is not always about doing more, but also about doing better--and we do better when we are connected to our inner wisdom, strength, and intuition."
“只要我们纵容，科技也能制造很多喧闹，使我们分神，从而干扰我们很多基本的创造力。科技在解放我们的同时，也能消耗我们。如今我们渐渐意识到的是，成功不总是关于做得更多，而是做得更好。而当我们与内心的智慧、优势和灵感相同时，我们能有更好的表现。”

（部分内容源自：沪江英语 编辑：丁一）