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Mandarin menus and no rooms with a 4: Spain's hotels adapt for Chinese tourists
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Currently, 14 hotels in Spain have been rated Chinese-friendly. "Being rated Chinese-friendly by a recognised association is a big help in dealing with Chinese companies and positioning ourselves in an emerging market," said Alex Rodríguez, marketing director of the Vincci hotel chain. The company's five-star hotel in Málaga has acquired the rating and the chain may soon seek approval for its three Barcelona hotels.
目前,西班牙有14家酒店获得了“中国友好”的认证。维西酒店连锁市场总监阿历克斯·罗德里格兹说:“获得中国友好认证,这在与中国公司处理业务,以及在新兴市场占领先机都将大有益处。”位于马拉加的维西五星级酒店已获得认证,下一步,位于巴塞罗那的3家酒店也将申请认证。
Grötsch admitted that the Chinese were not always the most popular guests, especially those travelling abroad for the first time. "They can be rude, people see them as arrogant, they talk loud and smoke like chimneys in non-smoking areas."
Grötsch承认中国人并非总那么受人欢迎,尤其是那些第一次出国的游客。“他们粗鲁,甚至自大,总是大声地喧哗,喜欢在禁烟区吞云吐雾。”
One Barcelona hotel that has been approved as Chinese-friendly since 2013 no longer wants to be associated with this type of tourism as it drives away other visitors. Germans, in particular, are inclined to cancel their reservation if they know there will be Chinese in the hotel, a hotel spokesman claimed.
一家在2013年就获得中国友好认证的酒店不想继续跟这个项目合作了,因为这个认证让酒店丧失了其他的客源。一位酒店发言人表示,德国人尤其明显,如果他们知道酒店里会有中国人入住,他们就会取消预订。
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