加国大学推“热吻”宣传片引热议

A Canadian college has come under fire after filming two students kissing against the bookshelves of an on-campus library for a new promotional video that has been likened to a 'beer commercial'.

加拿大一所大学近日推出新的招生宣传片，其中一幕是一对情侣在图书馆的书架旁热吻，此举引发了网友们的热议，有人认为这部宣传片堪比“啤酒广告”。

In the video, dozens of attractive teenagers are captured solving math problems on a board, carrying out scientific research and discussing financial statistics to promote the University of Moncton.

宣传片中出现了很多俊男靓女，他们在白板前解决数学题，或在进行科学研究，或在探讨金融统计数字。

However, they are also seen playing as hard as they work - from participating in a football game and dancing at a music concert with friends to attending a beach party at sunset.

不过，他们的课余生活也同样精彩——参加足球赛、在音乐会上狂欢跳舞，甚至举行日落海滩派对。

In one short clip, a male and female student are even filmed hooking up in the university's library, as a narrator emphasizes that the French language is good reason to attend the New Brunswick college.

其中一个片段是男女在大学图书馆里忘情热吻，而旁白还在强调说法语是读新布朗斯维克学院的充分理由。

'At the University of Moncton, our language is our pride. A force. It's a language of progress, of affairs. And other affairs,' the male narrator says in French, as the couple kiss amid the library stacks.

这对情侣在图书馆书堆中接吻时，旁白用法语这样说道，“在麦克敦大学，语言就是我们的资本，也是一种力量。法语是一种进步的语言、实用的语言，也是艳遇中不可缺少的语言。”

The steamy footage has sparked outrage among the university's professors and librarians, with many deeming it 'pathetic', 'similar to selling beer' and attracting the wrong sort of students.

这样的画面激起了大学教授和图书馆员们的愤怒，他们批评影片的宣传手法“可悲”以及“太像啤酒广告”，根本无法吸引用心学术的学生。

Speaking to CBC News, Marie-Noelle Ryan, president of the university's association of librarians and professors, declared: 'It’s the way it’s like selling the university, like it’s a beer product.'

玛丽·诺艾尔·瑞安是图书馆员学会的主席兼大学教授，她公开表示：“这种宣传方式就像在兜售大学，把大学当成了啤酒这种商品。”

She added: 'It’s not the way that you will recruit serious students and people who really want to learn and have good diplomas.'

她补充道：“这样的方法吸引不到严谨求学的学生，也吸引不到有意追求学术成就的学生。”

Student Simon Paulin agreed, saying: 'I can understand how they are trying to bring popularity to it because young people think about it a lot. But still I don't think they should focus on that.

学生西蒙·波林赞同地说：“我能理解宣传片这样拍是为了吸引眼球，因为年轻人都会关注这些。但我认为学校不应该将重点放在这里。

'It's not really professional, cause we're here to learn.'

“这样做很不专业，因为我们到这里主要是为了学习。”

Some social media users also criticized the advertising campaign for its 'sexy' theme, with one woman, with the handle @MLISmeg, tweeting: 'Disappointing representation/use of the #library.'

一些网友也在社交媒体上对用性感的主题来做广告表示不满。一位名为@MLISmeg的女士在推特上说：“如此使用图书馆一词，实在令人失望。”

Another woman, Jeanne Fontaine Corm, wrote: 'Not the way I'd want to promote a university. What's the message here?'. And one man joked: 'University of Moncton offering dental degrees.'

另一位名为Jeanne Fontaine Corm的女网友写到：“这不是我赞成的大学宣传方式。这段影片到底想告诉我们什么？”还有网友调侃说：“麦克敦大学想宣传它提供牙医学位。”

However, others claimed the footage was a 'smart' and 'fun' way to target potential students.

然而，也有人认为影片“聪明”而“风趣”地瞄准了潜在学生的市场。

One man, using the handle ‏@Darlaten, tweeted: 'I love the University of Moncton 'kissing' ad. It is hilarious to see the hatred towards it too.'

一名名为@Darlaten的男士在推特上写：“我很爱麦克敦大学推出的‘热吻’广告，那些抨击它的言论很滑稽。”

Student Sebastein Mallet added: 'I thought that's awesome. I really enjoyed it.'

学生塞巴斯蒂安·马利特（Sebastein Mallet）也表示：“我认为短片真的很棒，我很喜欢。”

The video, which the college has defended, will shortly air on Radio-Canada television.

校方表示这则视频没有问题，它不久将在加拿大广播公司（Radio-Canada television）上播放。

It is due to play until the end of March.

这则视频将一直播放到三月底。

Vocabulary：

liken: 比拟

hook up: (与某人) 相恋

stacks: 书库

steamy: 色情的

footage: 片段镜头

（译者：zoe212，编辑：祝兴媛）