最近遭遇质疑的“快时尚”

每隔几天店里就会上新款；跟大牌的款式那么相似，可价格却便宜很多；门店越开越多，差不多家门口就有了。这些都是近年来某些快时尚品牌连锁店的现状。

那么，到底什么是快时尚呢？

Fast fashion refers to low-cost, quickly-made clothing that copies the latest high-end fashions.
快时尚指仿照高端时尚品牌最新的款式，以低成本、快速生产的模式制造出来的服装产品。

“Unlike conventional clothing companies where designers plan their new lines every season, fast fashion retailers design, manufacture, and release new products ad hoc, whenever new trends appear,” explains a report on fast fashion funded by the Samsung Economic Research Institute.
由三星经济研究院资助的一项有关快时尚的研究报告指出：“传统服装公司设计师会为每一季设计新的款式，快时尚商家则不同，他们随时都在设计、加工并发布新产品，只要有新的流行趋势出现。”

Cheap prices and a continuous supply of new looks keep customers coming back to fast fashion chains like H&M and Zara.
低廉的价格和不断上新的产品让顾客不断光顾H&M和Zara这样的快时尚连锁店。

But despite fast fashion's growth, these chains are increasingly facing criticism over both environmental and social justice concerns.
不过，虽然业务在增长，但是这些快时尚连锁却面临越来越多来自环保和社会公正方面的指责。

Furthermore, many fast fashion retailers rely on cheap labor to produce high quantities of their products.
此外，很多快时尚零售商都依赖廉价劳工生产大批量的产品。

（中国日报网英语点津 Helen）