8. First Lady influence

第一夫人效应

Any mall or shop visited by China's First Lady, Peng Liyuan, seems to benefit from the so-called "Peng Liyuan phenomenon."

中国第一夫人彭丽媛过到的购物中心和商场似乎也在受益于“彭丽媛效应”。

Hoping to take advantage of a visit from the president's wife, Seoul shopping center Lotte FINTIN put up a poster of Peng following her July 2014 visit with a caption that read, "Lady Peng Liyuan rode on this elevator when she visited Lotte FINTIN."

首尔购物中心Lotte FINTIN在2014年7月贴出了彭丽媛的海报，上面写着“彭丽媛夫人乘坐这电梯参观了乐天FINTIN”，以此吸引顾客光顾。

Another reads, "Thanks to China's national mother Peng Liyuan for visiting Lotte FINTIN."

另一张海报上写着：感谢中国国母彭丽媛到访乐天FINTIN。

Products she purchased in the mall are marked with special signs.

她在商店买的商品都有特殊标记。

Some products have seen a three-fold increase in sales, according to Chinese news site Huan Qiu World.

而据环球新闻网报道，有些商品的的销量已增长三倍。

Vocabulary

lovebirds: 情侣

lakefront: 湖边

culinary: 烹饪的

mundane: 世俗的

leverage: 利用

yam: 山药

sweet potato: 红薯

hoist: 升起

cup noodle: 杯面

itineraries: 旅游活动日程

hog heaven: 极乐之地

spurt: 迸发，冲刺

(译者：zoe212 编辑：王旭泉 祝兴媛)